Platinum
The rarest and heaviest precious metal on earth, platinum offers incredible 
strength and a natural bright luster, making it the ideal choice for showcasing 
diamonds. Its radiant shine is similar to white gold, but even brighter, and 
unlike white gold, it will never yellow or require replating. Platinum does not 
splinter or wear away easily, making it the most durable choice for everyday 
wear.
18 karat yellow gold
This luxurious metal has rich warmth in contrast to the icy brilliance of 
diamonds, and makes a beautiful and durable choice for a setting. 18k gold is 
75% pure 24 karat gold, with the remaining percentage usually being alloy metals 
of silver, copper, nickel and zinc. The alloys add strength to the pure gold, 
which would be too soft for everyday wear on its own. 18k has a lustrous gold 
color, and a slightly heavier weight than 14k.
18 karat white gold
This beautiful white metal complements the clear brilliance of diamonds. 18k 
gold is 75% pure 24 karat gold, with the remaining percentage usually being 
alloy metals of silver, copper, nickel and palladium. The alloys add strength to 
the pure gold, which would be too soft for everyday wear on its own. 18k white 
gold is not as white as platinum, since it is yellow gold turned white mostly 
through nickel or palladium alloys. Some people prefer this warmer white over 
platinum's grayer white. White gold is often plated with rhodium, a metal in the 
platinum group, to enhance its white color. It can be a little more expensive 
than 14k, due to the higher percentage of pure gold, but will cost less than a 
similar setting in platinum.
14 karat yellow gold
A popular and durable precious metal for jewelry, 14 karat yellow gold offers 
a beautiful luster at a great value. 14k gold is 58.3% pure 24 karat gold, with 
the remaining percentage usually being alloy metals of silver, copper, nickel, 
and zinc. The alloys add strength to the pure gold, which would be too soft for 
everyday wear on its own. 
14 karat white gold
A popular and durable precious metal for jewelry, 14 karat white gold is a 
great value and offers a lustrous white color that complements the clear 
brilliance of diamonds. 14k gold is 58.3% pure 24 karat gold, with the remaining 
percentage usually being alloy metals of silver, copper, nickel, zinc and 
palladium. The alloys add strength to the pure gold, which would be too soft for 
everyday wear on its own. White gold is often plated with rhodium, a metal in 
the platinum group, to enhance its white color. 14k white gold is not as white 
in color as platinum, since it is yellow gold made white through alloys. Some 
people prefer this warmer white over platinum’s grayer white.
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