precious metals guide

Platinum

The rarest and heaviest precious metal on earth, platinum offers incredible strength and a natural bright luster, making it the ideal choice for showcasing diamonds. Its radiant shine is similar to white gold, but even brighter, and unlike white gold, it will never yellow or require replating. Platinum does not splinter or wear away easily, making it the most durable choice for everyday wear.

18 karat yellow gold

This luxurious metal has rich warmth in contrast to the icy brilliance of diamonds, and makes a beautiful and durable choice for a setting. 18k gold is 75% pure 24 karat gold, with the remaining percentage usually being alloy metals of silver, copper, nickel and zinc. The alloys add strength to the pure gold, which would be too soft for everyday wear on its own. 18k has a lustrous gold color, and a slightly heavier weight than 14k.

18 karat white gold

This beautiful white metal complements the clear brilliance of diamonds. 18k gold is 75% pure 24 karat gold, with the remaining percentage usually being alloy metals of silver, copper, nickel and palladium. The alloys add strength to the pure gold, which would be too soft for everyday wear on its own. 18k white gold is not as white as platinum, since it is yellow gold turned white mostly through nickel or palladium alloys. Some people prefer this warmer white over platinum's grayer white. White gold is often plated with rhodium, a metal in the platinum group, to enhance its white color. It can be a little more expensive than 14k, due to the higher percentage of pure gold, but will cost less than a similar setting in platinum.

14 karat yellow gold

A popular and durable precious metal for jewelry, 14 karat yellow gold offers a beautiful luster at a great value. 14k gold is 58.3% pure 24 karat gold, with the remaining percentage usually being alloy metals of silver, copper, nickel, and zinc. The alloys add strength to the pure gold, which would be too soft for everyday wear on its own.

14 karat white gold

A popular and durable precious metal for jewelry, 14 karat white gold is a great value and offers a lustrous white color that complements the clear brilliance of diamonds. 14k gold is 58.3% pure 24 karat gold, with the remaining percentage usually being alloy metals of silver, copper, nickel, zinc and palladium. The alloys add strength to the pure gold, which would be too soft for everyday wear on its own. White gold is often plated with rhodium, a metal in the platinum group, to enhance its white color. 14k white gold is not as white in color as platinum, since it is yellow gold made white through alloys. Some people prefer this warmer white over platinum’s grayer white.

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